Product Design and Nigerian Ankara Fabric: A Vile For Sustainability Initiatives In Africa.

Abstract

This study focused on product design and customer patronage of Nigerian Ankara fabric: a vile for sustainability initiatives in Africa. The specific objectives were to examine the effect of quality graphic design and colour as metrics of Product Design on Nigerian Ankara Fabric product towards sustainability initiatives in Africa. The study utilized survey research design. Survey Primary source was used to enrich this study to proof its originality. The population of the study comprised of user of Akanra fabric in Ado-Ekiti Metropolis, Nigeria. The study utilized convenience sampling technique to drawn sample of 235 for the study. This sampling technique was used to administered questionnaire to available persons in the various concerned units among selected respondents. 5-point Likert scale options of structured questionnaire were used in the study to obtain respondents response. Content validity was used to determine the validity of the instrument and the value of the test of reliability was 0.87 which was calculated using test-retest reliability method. Data were analyzed and tested using Simple linear regression. The findings revealed that quality graphic design and colour as metrics of product design have significant effect on Nigerian Ankara Fabric product towards sustainability initiatives in Africa. The study attracts the following recommendations as follows: Manufacturing company’s manager should establish a design that can entice the society to patronize their Ankara fabric product, Manager should involve in proper planning of effective design that persuade customers to purchase their product, and Manufacturing activities should imbibe good graphic design and colour in order to polish the image of their product.