COMSS ir.bowen.edu.ng:8181/jspui/handle/123456789/82 2026-06-04T15:10:36Z 2026-06-04T15:10:36Z ir.bowen.edu.ng:8181/jspui/handle/123456789/3102 2026-05-15T10:49:49Z 2023-01-01T00:00:00Z

Title: ACC 206: Business communication skills

2023-01-01T00:00:00Z Inegbedion, Henry Egbezien ir.bowen.edu.ng:8181/jspui/handle/123456789/3065 2025-11-03T10:46:57Z 2025-01-01T00:00:00Z

Title: Mitigating hunger and poverty to enhance food security through investment in cocoyam production Authors: Inegbedion, Henry Egbezien Abstract: Given the increasing inability of government to provide employment for its citizens, agriculture, especially cocoyam farming, has become a viable means of livelihood in Nigeria and other sub-Saharan African. The study examined “mitigating hunger and poverty to enhance food security through investment in cocoyam production”. The purpose was to investigate the extent to which cocoyam production can contribute to the reduction of hunger and poverty while enhancing food security through the creation of employment for the poor to empower them and make them self-sufficient in Nigeria. The study used quantitative methodology and survey research design. It drew Participants from twelve major locations in Edo State, Nigeria and used a semi-structured questionnaire to collect the research data. Markov modelling served to analyse the data. The results reveal that, cocoyam farming will be attractive owing to minimal investment costs and relatively high financial returns. Sustained cocoyam production can significantly reduce hunger, poverty, and food insecurity. The study makes theoretical and empirical contributions.

2025-01-01T00:00:00Z Inegbedion, Henry Egbezien Obadiaru, Eseosa David ir.bowen.edu.ng:8181/jspui/handle/123456789/3064 2025-11-03T10:44:17Z 2025-07-24T00:00:00Z

Title: Globalisation, de-globalisation, the combination, and the future of value chains Authors: Inegbedion, Henry Egbezien; Obadiaru, Eseosa David Abstract: This study examined globalisation, de-globalisation, the combination, and the future of value chains to ascertain which would be best for the future of value chains. The study used a cross-sectional survey of 277 randomly selected employees of multinational manufacturing firms in Nigeria. The data were analysed using structural equation model path diagram techniques. The results indicate that de-globalisation and the combination of globalisation and de-globalisation have direct and indirect significant relationships with the future of value chains, but globalisation does not have any direct significant relationship with the future of value chains but has an indirect significant relationship with the future of value chains. In addition, supply chain management significantly mediates the relationships among globalisation, de-globalisation, the combination, and the future of value chains. By establishing a significant association between the combination and the future of value chains, the study departs from future studies whose results are largely situated on the bipolar ends of a continuum. The study makes significant contributions to the traditional theory of trade protectionism, endogenous growth theory, and institutional theory, as well as to practice.

2025-07-24T00:00:00Z Inegbedion, Henry Egbezien ir.bowen.edu.ng:8181/jspui/handle/123456789/3063 2025-11-03T10:44:06Z 2025-01-01T00:00:00Z

Title: Celebrity endorsement and firm performance: The mediation of consumer buying behaviour Authors: Inegbedion, Henry Egbezien Abstract: Irrespective of the quality of a product, consumers have to be aware of it before it can attract their attention; this is the very essence of celebrity endorsement (CE). This study investigated CE and firm profitability in the Nigerian telecommunication sector using mobile telecommunication network (MTN) as its focus. The design was a cross-sectional survey of 341 respondents and a questionnaire, administered online through Google Forms, served as the data collection instrument. The data elicited from the respondents were analysed with the path diagram technique of the structural equation model. The results show that CE; consisting of celebrity match-up, celebrity credibility and celebrity attractiveness have significant relationships with consumer buying behaviour. In addition, consumer buying behaviour fully mediates the relationship between CE and firm profitability. The implication for managers is that beyond the celebrity’s attractiveness, they should be concerned about the celebrity’s credibility and match-up. The study makes theoretical and empirical contributions and departs significantly from the findings of previous studies with the successful mediation of consumer buying behaviour.

2025-01-01T00:00:00Z