These are articles published in journals by academic staff ir.bowen.edu.ng:8181/jspui/handle/123456789/424 2026-04-22T00:08:48Z 2026-04-22T00:08:48Z Ayoade, J. A. A. Asumu, L. O. ir.bowen.edu.ng:8181/jspui/handle/123456789/1437 2023-05-19T15:00:25Z 2020-01-01T00:00:00Z

Title: Negotiation and log-rolling Authors: Ayoade, J. A. A.; Asumu, L. O. Abstract: Conflict have come to stay in human societies. Lewis Coser(1956) argued that contact leads ton both friendship and enmity. For him, cooperation may lead to conflict just as conflict may ultimately engender cooperation. Kegley and Wittkopf (1985) pushed the Coser argument further when they argued that conflict result from communication and contact. In fact, contact is a congenital attribute of any society just as communication is integral to society and conflict emanates from both contract and communication. Paradoxically, communication is also the first and ultimate solution to conflict.

2020-01-01T00:00:00Z Idowu, D. L. Ogunnubi, O. ir.bowen.edu.ng:8181/jspui/handle/123456789/1402 2023-05-18T11:39:53Z 2022-01-01T00:00:00Z

Title: Soft power in therapeutic comedy: outlining Nigeria’s creative industry through digital comic skits Authors: Idowu, D. L.; Ogunnubi, O. Abstract: Literature on the substance and ideational value of soft power is not in short supply. In Africa, although these studies are only beginning to emerge, many aspects of possible soft power sources are yet to be exhaustively explored. In this study, we examine the communicative function of humour beyond its therapeutic and entertainment value but as a soft power variable for nation branding. The aim of this article is therefore to provide an analysis of the soft power in Nigeria’s creative industry with emphasis on its growing digital comedy. To achieve this, the authors rely on primary data collected through online semi-structured interviews and comments from transnational interviewees who are viewers and admirers of the Mark Angel Comedy skits selected for the study. From our analysis of their responses, we submit that Nigeria’s digital comedy skits offer some soft power possibilities in several aspects of diplomacy and the positive affirmation of ‘Nigerianness’ as subtle ways of repositioning Nigeria’s receding image in the international sphere. Description: Request for full text via email at ir@bowen.edu.ng OR tolibrary@bowen.edu.ng

2022-01-01T00:00:00Z Idowu, D. L. Ogunnubi, O. ir.bowen.edu.ng:8181/jspui/handle/123456789/1273 2023-05-09T16:13:55Z 2021-01-01T00:00:00Z

Title: Music and dance diplomacy in the COVID-19 era: Jerusalema and the promotion of South Africa’s soft power Authors: Idowu, D. L.; Ogunnubi, O. Abstract: South Africa’s soft power has been in the ascendancy since its emergence from the end of apartheid rule. As a regional hegemon in Africa, Pretoria also wields the most impressive soft power assets on the continent. Although South Africa has produced cultural exports that command global appeal, there is a dearth of studies on the soft power and diplomacy of the country, in particular the attraction of its music and dance in the global arena. As the novel coronavirus surged in 2020, South Africa witnessed the transnational acceptance and global adulation of its iconic Jerusalema song and the #JerusalemaDanceChallenge. This article is the first scholarly attempt to explore the soft power nuances and foreign policy implications of the Jerusalema song. The authors claim that Jerusalema offers South Africa an unexplored foreign policy opportunity to use the diplomacy of music and dance to subtly project a positive image in the unprecedented period of the COVID-19 pandemic.

2021-01-01T00:00:00Z Ogunnubi, O. Idowu, D. L. ir.bowen.edu.ng:8181/jspui/handle/123456789/1227 2023-05-02T15:47:59Z 2022-01-01T00:00:00Z

Title: Nollywood, the orange economy and the appropriation of Nigeria’s soft power Authors: Ogunnubi, O.; Idowu, D. L. Abstract: From the earliest contact with the Europeans to the post-colonial era, a single narrative has been propagated of Africa as a backward continent with an anti-developmental cultural orientation and worldviews. Unfortunately, the governance deficits, an endemic culture of political corruption, violence and large-scale human rights violations which are characteristic of Nigeria and other post-colonial African states have assisting in substantiating these disparaging portrayals of the continent. However, Nigeria and many other countries in the region have diverse cultural and creative resources that have impressive global economic value and soft power appeal. Apart from contributing to Nigeria’s economic development, Nollywood which is rated as the world’s second-largest movie industry continues to achieve transnational spread, recognition and admiration. Arguably, Nollywood is one of Nigeria’s most phenomenal cultural exports that has significant economic potential and soft power implications. Despite the transnational acceptance and global adulation that Nigeria enjoys by virtue of its movie industry which can be appropriated not only to augment its diminishing revenue base but also to challenge the demeaning effects of negative stereotypes of the country to rebrand its dented image, the country has yet to unravel Nollywood’s economic prospects and foreign policy value. This chapter critically examines Nollywood as part of the orange economy and the foreign policy prospects this may offer by interrogating the appropriation of its vast potential as a tool for economic and cultural diplomacy.

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